PARTNER: Garage 2020

Who do you really think you are?

More and more young people are struggling with mental problems at an early stage in their lives. Burnouts and depression are no exception. How can we better arm young people against the continuous pressure of social media, well-meaning parents and the urge to perform?

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Open Kaart spel op een gele achtergrond

THE CHALLENGE

Well-meaning parents deprive their children of opportunities to learn to think in a problem-solving way at an early age. Next, there will be a phase of continuous assessment on social media, so that young people are mainly concerned with how others see them. The pressure to perform at schools, tests and expectations of the feasibility of life further hamper them. Can we help young people create a healthier self-esteem, become more resilient, and learn to empathize better with others?

SERVICES

Strategy, Product Design, Branding
Vrouw met een kaart in haar hand. Text op de kaart: 'Als alles voor een dag legaal zou zijn,, wat zou ik dan doen?'

FINDINGS

The insight

Young people are very focused on themselves and often struggle with an unrealistic self-image. Reflection exercises help you become more resilient, but it is often uncomfortable - and less effective - to reflect by yourself.

Our solution

A conversational game with a twist. A series of reflection exercises, not about yourself but about others. Because it's more fun to answer questions about each other and it's educational to get to know yourself better through other people's eyes and to reflect on them together.

THE OUTCOME

Open Kaart

How do other people really see you? By having 4 classmates answer a question about you, they empathize with you. That's how you look at yourself from a different perspective. Often with hilarious, moving, surprising, and sometimes real serious insights as a result. You decide who gives the best answer and they get a point. This is how you train together to improve your self-esteem and discover things about yourself that you may not have known at all.

ONZE KLANT AAN HET WOORD

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