Jury Feedback: Real world impact! But also the impact on the target audience. It's a smart and effective way to start a difficult conversation. It helps both parties to have a pleasant conversation in a fun way. It's not only a beautiful gift, it's the impact that makes it count. We think the Bouw Box deserves - without a doubt - a bronze lamp. We hope to see the Bouw Box within different organizations. To roll it out more widely!
At the Dutch Creativity Awards, a prestigious annual event, the Social Design category is praised as an inspiring example of how creativity can contribute to positive social change. The 'Bouw Box' distinguishes itself by promoting equality in care tasks within young families. The initiative highlights the importance of paternity leave as a critical factor for financial equality and reducing the income gap after parenthood.
The 'Bouw Box' includes a symbolic box of blocks and a magazine, which together present paternity leave as something standard and encourage collective reflection about parenting. At ABN AMRO, this box is offered to all expectant parents within the organization, stimulating dialogue about parenting and equality in the workplace.
In addition, the 'Bouw Box' is made entirely sustainably from recycled wood and printed with biodegradable ink in a social workplace. This highlights our commitment to both social and environmental responsibility.
This recognition by the Dutch Creativity Awards confirms our commitment to creating positive change and stimulating equality. We are motivated to further expand our impact and remain dedicated to a more equal future.
See all winners here.
