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Ink at Dutch Design Week 2026

Social change takes two things: a sharp question and people who move along with it. At Dutch Design Week 2026, we explore both. On Thursday 22 October you will find Ink at Ketelhuisplein in Eindhoven, with two workshops and a borrel. In the morning, our behavioural experts share what gets people moving. In the afternoon, together with PONT, we explore when a design approach fits your challenge. Afterwards, we raise a glass to everything we set in motion together. Working on change in healthcare, government or your own organisation? Join us, we would love to see you!
October 6, 2026
Brina Orozim

Workshop: Behavioural insights for changemakers

Thursday 22 October, 11:00 – 12:00, The Square, Ketelhuisplein

Are you working on social change? Then you know it ultimately comes down to people. Colleagues, citizens or customers need to move along with you, or change stays on paper. So how do you get them moving?

In this workshop, our behavioural experts take you through the behavioural elements that play a role in change. How does human motivation actually work? And how can framing and language help you? We start with a short inspiration talk full of insights from behavioural science, presented in a practical and accessible way. Then you get to work yourself and we take the step to your own practice: how can you apply this behavioural knowledge?

The workshop is in Dutch.

Sign up here

Workshop: Does a design approach fit my challenge?

Thursday 22 October, 16:00 – 17:00, Designing Society greenhouse, Ketelhuisplein

We see it often in our work: people tackling social challenges get stuck because existing systems hold back their progress or fail to meet what people really need. They know things need to change, but not always how.

A design approach makes room for an open, exploratory process. Together with PONT, De Publieke Ontwerppraktijk, we explore in this workshop:

  • When does a design approach fit your challenge?
  • What makes a question a design question?
  • How can design help with problems that have no single solution?

You actively work on your own challenge and reframe it as a design question. You leave with a concrete design question you can keep using in your own practice.

The workshop is in Dutch.

Sign up here

Drinks

Thursday 22 October, from 17:00, Ketelhuisplein

After the workshops, we would love to raise a glass with everyone who makes our work possible: friends, partners, clients and anyone who feels connected to Ink. Drop by to catch up and meet (again). More information will follow soon.

Practical information

The city will be busy and parking is limited, so we recommend travelling by public transport. Want to see more of Dutch Design Week? Get your ticket here.

Visiting DDW and want to talk?

Do you have an idea for a project, a challenge where design could help, or are you simply curious about what we are working on? We are happy to make time to meet you. Send us an email and we will set something up.

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