Randstad Nederland asked us to facilitate them in their Innovation Strategy.



Strategize how Randstad can add lifelong value in people’s world of work


The Super Human jobs we’ll be doing in the future require a mindset, skillset, support and security system that requires the combination of tech & touch


An innovation menu outlining four distinctive Big Bets that Randstad could take, containing the why, the what (what might Randstad look like in 2030 given this scenario) and the how - what sharp choices need to be made.


Quick and thorough research

For this project, we went further than talking to users and experts. To truly understand the opportunity that Randstad’s “touch” entails, we went undercover and played the part of job seekers at Randstad locations. 

We experiences being heard by their consultants, and got to feel the complex and emotional reality of job seeking.


Close collaboration with the Randstad Innovation team

The project team consisted of 50% (ink) designers and 50% Randstad employees, with a group of 5 other people receiving training on the our Visionising process. The purpose of this different approach is to create in-house change agents that boost the organisation’s innovative potential.


Our role:

Process & strategic design leadership

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Want to hear more about this project?

Send an email to: hi@ink.team