Monuta wants to enable elderly people to feel completely in charge of their lives.
This group is often stereotyped, so we wanted to show that age is nothing but a mindset.
Innovation strategy & product design
Design a strategy & service that empowers elderly people to live happily at home for a longer period of time
Empowering the elderly is mostly about giving back their agency. Current digital solutions often miss the right tone and can sometimes even belittle - rather than empower- the elderly.
A positive health platform where “silver influencers” keep each other updated on nifty life hacks to live life to the fullest. At every age.
Want to hear more about this project?
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