Monuta wants to enable elderly people to feel completely in charge of their lives. This group is often stereotyped, so we wanted to show that age is nothing but a mindset.


Key insights:

Staying in control means taking decisions as they come, rather than “dealing with ageing” in one go.

Technology can have belittling effects and doesn’t serve the elderly as it could because digital interfaces speak a language they’re not native to.

Differentiation is key to tomorrow’s elderly population, but many elderly products are too generic.


Our solution:

A positive health platform where “silver influencers” keep each other updated on nifty hacks to live life to the fullest. At every age.