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Monuta

Monuta wants to enable elderly people to feel completely in charge of their lives. This group is often stereotyped, so we wanted to show that age is nothing but a mindset.

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- Product Lead

- Service Design

- Innovation Strategy

 

Staying in control means taking decisions as they come, rather than “dealing with ageing” in one go

Technology can have belittling effects and doesn’t serve the elderly as it could because digital interfaces speak a language they’re not native to

Differentiation is key to tomorrow’s elderly population, but many elderly products are too generic

 

Our solution:

Build something that the older generation can have as their own.