Monuta wants to enable elderly people to feel completely in charge of their lives. This group is often stereotyped, so we wanted to show that age is nothing but a mindset.
- Product Lead
- Service Design
- Innovation Strategy
Staying in control means taking decisions as they come, rather than “dealing with ageing” in one go
Technology can have belittling effects and doesn’t serve the elderly as it could because digital interfaces speak a language they’re not native to
Differentiation is key to tomorrow’s elderly population, but many elderly products are too generic
Build something that the older generation can have as their own.