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About ( ink ).

We are a design & innovation company committed to social impact.


Our discovery: 

Even with the best strategy, it is not easy to create a product that people actually want to use.

Today many companies and governmental institutions have the desire to create positive impact. And within the society of today people are critical of the companies and governmental services that do not seem to do so. For example: companies that hijack our attention to sell us things, and governmental services that leave people feeling excluded.

So, we’re trying to create services that are empowering.

That makes us feel stronger and more connected;

Allowing us to be of vital part of our community and add true value.

However, that’s more easily said than done.

More often than not, beautiful intentions and visionary strategies don’t pass the chasm simply because they lack user engagement.

Our solution:

We’re a collective of entrepreneurial designers that like to build scalable mission-led businesses and organisations. We work with the depth of design, at the speed of a startup.

Our process:

We start by understanding people’s psychology, understanding what goals they’re trying to achieve. Then we develop attractive, elegant offerings to help them achieve those goals.

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Our services:

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Innovation strategy

Using design research methods, we craft opportunity areas where and how your business or organisation can become people’s partner and bring out the best in them.

Case study: Randstad Future of Work


Innovation labs

We set up innovation labs for where our community of entrepreneurial designers work side-by-side with field stakeholders to come up with gamechanging new solutions.

Case study: Jeugdzorg Garage 2020


Product design

We create digital and physical products that engage users and build business value.

Case Study: Peerby


Product marketing & visual design

We create a meaningful story to share with your community through branding & marketing touchpoints.

Case study: Autheos’ new story, brand & landing page.