Chayn

Chayn is a bottom-up tech platform to enable women in abusive relationships to make informed decisions.

 
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Challenge

Convey bite-sized information to women in abusive relationships.

Discovery

People have aversion to recognise they’re in an abusive relationship, and therefore helplines are too big of a step.

Women do use the internet as an escape route to connect, but are extremely paranoid about any digital trace.

Product

Soul Medicine - it offers series of low-threshold content on self confidence, rights and possibilities and is available under disguised emails.


 

Our kick-ass client Hera Hussain taking the stage at TEDx:

 
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Our role:

UX Design

 

Want to hear more about this project?

Send an email to: hi@ink.team