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Chayn

Chayn is a survivor-led tech platform to empower women in abusive relationships. Our challenge was to enable women to make more informed decisions about their lives.

Roles:

UX design

 

Insights:

People have aversion to recognise they’re in an abusive relationship, and therefore helpline are too big of a step

Social connection is a huge opportunity for confidence building, but the relationship is often isolating them

Women do use the internet as an escape route to connect, but are extremely paranoid about any digital trace

 

Design:

Soul Medicine offers series of low-threshold content on self confidence, rights and possibilities and is available under disguised emails