About ( ink ).
We are a design & innovation company committed to social impact.
Even with the best strategy, it is not easy to create a product that people actually want to use.
Today many companies and governmental institutions have the desire to create positive impact. And within the society of today people are critical of the companies and governmental services that do not seem to do so. For example: companies that hijack our attention to sell us things, and governmental services that leave people feeling excluded.
So, we’re trying to create services that are empowering.
That makes us feel stronger and more connected; Allowing us to be of vital part of our community and add true value. However, that’s more easily said than done. More often than not, beautiful intentions and visionary strategies don’t pass the chasm simply because they lack user engagement.
A product development process that combines the depth of psychology and all we know what makes people happy, with the possibilities of technology.
We start by understanding your users context and the goals they’re trying to achieve. Then we develop attractive, elegant offerings to help them achieve those goals.
Using design research methods, we craft opportunity areas where your business or organisation can become 'the people’s partner' and bring out the best in them.
Case study: Randstad Future of Work
We set up innovation labs for where our community of entrepreneurial designers work side-by-side with field stakeholders to come up with gamechanging new solutions.
Case study: Jeugdzorg Garage 2020